What is a CRM

If you are a business owner, you may have heard the term CRM. What is it and why do you need one?

A CRM (Customer Relationship Management) is a system used by companies to manage the relationship with their customers. It involves a combination of practices, strategies and technologies used to manage and analyse customer interactions. Think about storing your accounts & contacts, managing your calendar, emails and task; while also getting a grasp on your sales & pipeline.

 

Why should you implement a CRM?

1. It increases your efficiency as well as the profitability of your business: A CRM streamlines administrative processes in the different sectors. This allows you to focus on building and maintaining customer relationships that matter.

2. It helps improve customer relationships and increase opportunities: A CRM is a versatile automated platform which stores all data crucial to developing and improving customer relationships. With a CRM, you optimize your business process and make the most of your leads. This puts you in a good position to access new opportunities and increase your revenue.

When we think of a CRM, many might think of complicated systems and business processes. Interestingly, it is much more manageable than you think. It is simply having one system for all your business needs. Say goodbye to losing business opportunities and say hello to increased productivity and business opportunities.

For more information, feel free to check out our website www.cloudtech.ie or contact us on 086 604 4820